Form ADV Part 3: Relationship Summary
Atlas Financial Advisors, LLC
Introduction
Atlas Financial Advisors, LLC (“Atlas” or “we”) is an investment adviser registered with the State of Florida. We offer our clients investment advisory services. Clients should understand that the services we provide and fees we charge are different than those of a broker-dealer, and that it is important to understand the difference between the two. Free and simple tools are available to research firms and financial professional at https://adviserinfo.sec.gov which also provides educational materials about investment advisers, broker-dealers(B-D) and investing.
What Investment Services and Advice Can You Provide Me?
Description of Services:
Atlas Financial Advisors, LLC offers investment advisory services to retail investors. Our investment advisory services include: Portfolio Management and Financial Planning.
Portfolio Management Services: We offer discretionary portfolio management services which requires you to grant us discretionary authority to manage your account. Our investment advice is tailored to meet our clients' needs and investment objectives.
Financial Planning Services: We offer financial planning services, which typically involve providing a variety of advisory services to clients regarding the management of their financial resources based upon an analysis of their individual needs. We will meet with you to gather information about your financial circumstances and objectives. Once we review and analyze the information you provide to our firm, we will deliver a written plan to you, designed to help you achieve your stated financial goals and objectives. Financial plans are based on your financial situation at the time we present the plan to you, and on the financial information you provide to us. You must promptly notify our firm if your financial situation, goals, objectives, or needs change.
Investment Offerings: We primarily offer advice on various fixed income securities such as municipal bonds, corporate debt and US Government securities. We may also offer advice on equity securities, commercial paper, certificates of deposit, mutual fund shares, options contracts on securities, money market funds, real estate investment trust ("REITs"), structured products, and exchange traded funds ("ETFs"). When providing you services, we do not recommend or offer advice on any proprietary products.
Account & Fee Minimums: In general, we require a minimum of $100,000 in investable assets to obtain our portfolio management services. At our discretion, we may waive this minimum account size.
For more information on these process’ please reference our ADV Part 2A Item 4 and Item 5.
What Fees Will I Pay?
Description of Principal Fees & Costs
Portfolio Management Services Fees: Atlas charges an annual management fee of 0.20% up to 1.50% of assets under management. The fee is negotiable, and the exact fee paid by you will be stated in the client agreement signed by you and us. The annual fee is billed quarterly, in arrears, as set forth in the client Agreement. If the portfolio management agreement is executed at any time other than the first day of the billing period, our fees will apply on a pro rata basis, which means that the advisory fee is payable in proportion to the number of days in the billing period for which you are a client.
Custodian Ticket Charges: Atlas’ qualified Custodian, Pershing Advisory Solutions LLC (“PAS”), may also charge a per ticket fee on all trades. These fees are deducted from the client account in which the trade occurs. All fees are described in the PAS Schedule of Charges.
Additional Fees and Expenses: Mutual fund and ETF fees and expenses are described in each fund's prospectus. These fees generally include a management fee, other fund expenses, and a possible distribution fee. Mutual funds may also impose initial or deferred sales charge. Clients should also note that money market accounts offered by the qualified custodian are subject to internal expenses that are charged to shareholders.
Financial Planning Services Fees: We may charge a fixed fee for financial planning services, which is negotiable depending on the scope and complexity of the plan, your situation, and your financial objectives.
Additional Information: You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying. For more information about the fees we charge and the other fees and expenses you will incur, please see Item 5 & Item 6 of Form ADV Part 2A.
Standard of Conduct: When we act as your investment adviser, we have to act in your best interest and not put our interest ahead of yours.At the same time, the way we make money creates a conflict with your interests.You should understand and ask us about these conflicts because they can affect the investment advice we provide you. Here are some examples to help you understand what this means.
Arrangements with Affiliated Entities: Referral arrangements with an affiliated entity present a conflict of interest for us because we have a financial incentive to recommend an affiliated firm's services.
Zeus Financial LLC (“Zeus”): Zeus is affiliated through common control and ownership. Zeus is a securities broker-dealer and a member of the Financial Industry Regulatory Authority and the Securities Investor Protection Corporation. Certain individuals who provide investment advice on behalf of our firm are also licensed as registered representatives with our affiliate broker dealer and as registered representatives, these persons could receive mark-up, mark-down or commission-based compensation in connection with the purchase and sale of securities. This practice presents a conflict of interest because persons providing investment advice on behalf of our firm who are registered representatives have an incentive to effect securities transactions for the purpose of generating commissions rather than solely based on your needs. In recognition of the value of the services our Qualified Custodian provides, you may pay higher custodial fees than those that may be available elsewhere. Atlas representatives directing trades to Zeus represents a conflict of interest based upon the directing of trades to our commonly controlled affiliate Firm.
Orchid Bay Financial Holdings, LLC (“OBFH”): OBFH is the holding company of Atlas. OBFH offers a private placement to accredited investors and certain non-accredited investors who have sufficient knowledge and experience in financial and business matters to make them capable of evaluating the merits and risks of an investment in these vehicles. This affiliations conflict of interest is mitigated as Clients of our firm are under no obligation, contractually or otherwise, to invest in these offering and are free to invest in the pooled investment vehicle(s) of their choice.
Participation in Interest in Client Transactions: Atlas and its Supervised Persons may sell securities, owned by Zeus, our affiliated B-D, to our advisory clients. Zeus will occasionally act as a principal in connection with sales of securities to accounts of advisory clients. Zeus will not typically charge a commission on the trade but will receive compensation in the form of a mark-up, mark-down and/or spread. This compensation is separate from and in addition to other compensation paid to Atlas and its Supervised Persons for advisory services. Thus, there is a conflict of interest in deciding to execute trades through Zeus trading desk on a principal basis.
Personal Trading Practices: Our firm or persons associated with our firm may buy or sell the same securities that we recommend to you or securities in which you are already invested. A conflict of interest exists in such cases because we have the ability to trade ahead of you and potentially receive more favorable prices than you will receive. To mitigate this conflict, it is our policy that neither our firm nor persons associated with our firm shall have priority over your account in the purchase or sale of securities.
Block Trading: Our firm or persons associated with our firm may buy or sell securities for you at the same time we or persons associated with our firm buy or sell such securities for our own account. We may also combine our orders to purchase securities with your orders to purchase securities ("block trading"). A conflict of interest exists in such cases because we have the ability to trade ahead of you and potentially receive more favorable prices than you will receive. To mitigate this conflict of interest, it is our policy that neither our firm nor persons associated with our firm shall have priority over your account in the purchase or sale of securities.
Additional Economic Benefits: Although not considered “soft dollar” compensation, Atlas receives benefits from PAS through research services to include reports, software, and institutional trading support. The receipt of additional benefits may give us an incentive to require that you maintain your account with PAS based on our interest in receiving PAS’ services rather than your interest in receiving the best value and the most favorable execution of your transactions. This is a conflict of interest. We believe, however, that our selection of PAS as custodian and broker is in the best interests of our clients. These benefits are offered to all investment advisers that use PAS for brokerage and execution services and not just our firm. To mitigate the existence of this conflict, periodically, we conduct a review of the full range and quality of PAS’ services.
In recognition of the value of the services our Qualified Custodian provides, you may pay higher custodial fees than those that may be available elsewhere.
Atlas understands its duty for best execution and considers all factors in making recommendations to clients. While Atlas may not always obtain the lowest commission rate, Atlas believes the rate is reasonable in relation to the value of the brokerage and research services provided. Our obligation is not necessarily to get the lowest price but to obtain the best qualitative execution.
AdditionalInformation: For more information about our conflicts of interests and the ways we are compensated, please see Item 5, Item 10, Item 11 and Item 12 of our Form ADV Part 2A.
How Do Your Financial Professionals Make Money?
Description of Salary/Payment of Investment Advisor Representatives (‘IARs’):
We compensate our IARs’ based on the level of assets that the representatives brings in to us. This creates a conflict of interest as it gives your representatives an incentive to recommend you invest more in your account with us due to the potential for increased payments.
Do You or Your Financial Professionals Have Legal or Disciplinary History?
No, neither we, nor our investment adviser representatives’,have a legal or disciplinary history to report.You can look up more information about us and our investment adviser representative at https://adviserinfo.sec.gov.
Additional Information About Atlas Financial Advisors, LLC.
You can also find our disclosure brochures and other information about us on our website at www.atlasfas.com or at https://adviserinfo.sec.gov.Ifyouhaveanyquestionsorwantanup-to-datecopyofthisrelationship summary, we can be reached by phone at 561-708-0703.